Wednesday, 24 October 2018

Product content and the online store

How to ensure that product data meets the needs of the online shopper

Online StoreAt a time when the shopping experience is in the spotlight, it has never been more important to ensure your product content is engaging and accessible to the customer online. As more and more people are choosing to purchase goods online, clean, bold webpages within online stores are fast becoming the norm.
For developers and businesses alike, ‘clean’ and ‘powerful’ are the buzzwords for website coding and design. The end result should be visual content that is friendly for the customer and good for your web store’s SEO ranking.
The same choices apply to the presentation of product data and technical specifications. In the process of importing this essential data to your website, you should retain the freedom to choose the way in which it is displayed. The ability, in other words, to define the aesthetic of your online store. 

Choose how your content is displayed

Open Range software is specifically designed to allow you to choose how product data is displayed within your online store. Instead of dictating how to display your product content, Open Range provides the tools through its use of Windows 1252 Code Set* for you to display essential content effectively.
This freedom enables you to deliver individual looking web stores and makes it easier for the customer to compare products. This improves the experience of the customer and will increase sales. Unique and well defined content can also help your web store’s SEO ranking.

Consider the following examples of good practice and bad practice in the displaying of content.  

Content display bad practice

Bad example


In this example, the product technical attributes are displayed in alphabetical order, with no individual grouping. Prominence is given on an alphabetical basis, while key attributes such as processor specifications are buried within the technical specs.

Product display good practice

Good Example

Consider how much clearer the data looks when using the Open Range CompAttributes table. Attributes are grouped under logical headings, with the most important attributes given priority position. This feature also benefits side-by-side product comparisons.

*Windows 1252 Code Set
Open Range uses Windows 1252 Code Set, which supports special characters such as our bullet points. Using Unicode is recommended in preference to any code page because it has better language support. 

More information is available at:-


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