Friday, 26 October 2018

Search engine optimisation and the online store



Improving the SEO ranking of your store through the use of product data


Online store seo
Online Store SEO
A strong Google ranking is a key element to the success of any online store. Open Range software is developed with this imperative in mind, helping you to get your online store highly ranked on the most widely used Search Engines.

For any business retailing online, achieving and maintaining a high search ranking is a challenge of its own. It is well known, to give one example, that Google’s developers regularly change their Search Engine’s algorithms, which in turn triggers fluctuations in Google rankings. A webpage on one week happily sitting third on page one can drop to eighth the next. This makes search engine optimisation in it’s purest form a tricky, specialist craft.

That said, with the help of Open Range there are some simple and powerful ways in which to ensure your online store can retain a high ranking on the key Search Engines. Consider the importance of building search engine friendly links into your store. Then there is potential to create your own metadata, and to build your own alternative image naming convention.

Media links

Media links
Media pool links are included in our Open Range directory (version 5.5 onwards). These resources, which include images and .pdfs, are accessible via http links. The links are unique to each user company, making them search engine friendly, and are downloaded from the Open Range MediaPool server.

Building metadata


Building metadataWith Open Range you can automatically build your own metadata by extracting information from the key fields of each product in an order that is defined by you. Miss-spellings - those key search terms commonly miss-spelt by the customer at the search engine stage - can by taken into account and harnessed by the use of lookup tables. 

Image naming convention


In a similar way to building metadata, you can also take control of the naming of images in your online store using Open Range. Consider defining a standard method for alternative names for your images, such as the example below, which is applied to a Jpg image file.

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